The Group

Sporting Group International is a leading sports agency with offices in the UK and India illustrating our global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.

Sporting Group International specialises in recruitment, International market development and high value sales and marketing within the world of sport. Our work includes the delivery of grassroots corporate social responsibility programmes, the sale of stadium naming rights, shirt sponsorship, advertising space, official partnerships along with professional players management and endorsement deals.

We also provide a comprehensive strategic advisory role for rights holders, brands and investors. This has been made possible thanks to our wealth of inside knowledge, a host of invaluable contacts within the world of sport and many years of experience at the highest levels. Within this exciting and glamorous world there is nobody better positioned than Sporting Group International to provide the precise intelligence, direction and strategy that will push your brand on to the next level. is a specialist recruitment consultancy dedicated to the advancement of sports brands, leagues and federations throughout the world. Wherever and whenever a vacancy appears within your organisation will supply the right person - not just to fill the vacancy, but to also bring fresh ideas and perspectives. They will offer a new energy and the skills and experience necessary to help your team compete at the highest levels.

Sporting Rights specialises in high value marketing within the world of sport; our work includes the sale of stadium naming rights, shirt sponsorship, advertising space, official partnerships - along with digital, social and content rights for the world’s top clubs, leagues, federations and associations. We work with iconic brands across the sport, enjoying an unparalleled reputation for excellence among the greatest and most successful organisations around the globe.

Sporting Group International India is a full service management company, comprising of honest, hard-working, passionate and productive professionals who make a point of building long lasting and meaningful relationships with our athletes.

We proudly represent a number of India’s most established rising stars – supporting their careers and brand marketing. Built on integrity and a relentless pursuit of providing all that is possible for our clients, we offer a full suite of services, that range from contract negotiations, legal advice, management of communications from clubs and associations, plus sponsorship and apparel agreements.

Youth Football International (YFI) was set up in New Delhi, India with the objective of providing a platform for children at grassroots level to receive the best possible coaching. We maintain international standards in all areas of functioning and our methods and practices follow a European football model.

Running a successful football academy program in India for six years now has enabled us to provide children of all abilities and social backgrounds with high quality football coaching from UEFA, FA and AFC licensed coaches.

Every two in ten of our children are sponsored by Sporting Group International India in order to enable them to continue with their passion to play. Children train during the week and play competitive matches.